senz° umbrellas was founded in 2006 by three students from the Technical University in Delft. The pure frustration of traditional round umbrellas, which invariably flipped inside out in high winds, led them to develop the senz° storm umbrella.

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Value of designs and copyright remains fragile in the Netherlands (Dutch)

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Modelrechten senz° stormparaplu’s in ere hersteld (Dutch)

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Headturning innovation: the senz° bicycle umbrella

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senz° cooltech umbrella – official supplier TeamNL

Background information

senz° umbrellas was founded in 2006 by three students from the Technical University in Delft. The pure frustration of traditional round umbrellas, which invariably flipped inside out in high winds, led them to develop the senz° storm umbrella. A totally unique design, the senz° umbrella can withstand storm like winds, whilst allowing good visibility and a comfortable grip.

Having won pretty much every design award out there senz° is very much on the map; Dutch Design Award (NL), red dot (D), iF Gold (D), Observeur Star (F), Good Design Award (JP), Design Management Europe Award (UK), IDEA Gold (USA). TIME Magazine (USA), also named them as one of the best inventions of the year.

senz° is based in Delft and is active in 50 countries in Europe, Asia and North and South America.