It all makes senz°

Past. Present. Future.

senz° was the brainchild of young Industrial Design and Engineering student Gerwin Hoogendoorn. After a frustrating week, where three umbrellas succumbed to the elements and broke, he felt a calling to devote his graduation project to design the ultimate umbrella. An umbrella that could withstand the elements, specifically wind. True to his word he accomplished his mission. 3400 years after its invention in Egypt, the umbrella was finally taking on a new form!

senz° was born

Despite ridicule from college friends, Gerard Kool and Philip Hess, Gerwin stayed committed to his project. He initially approached existing umbrella companies to work alongside, but was turned down. Undeterred, he continued with the project, alone.

After inventing some extremely clever solutions, Gerwin realized the potential of his umbrella and was able to convince Gerard and Philip of its worth too. Within no time at all they had drawn up a business plan and made the first prototype, albeit on Gerwin’s grandmothers sewing machine! It was at that moment that they decided to give it a shot! With no entrepreneurial experience, they rented a tiny office space and started the company. Thus, senz° was born – quite literally – they wanted their umbrellas to make sense!

co inventions
co drawingbram

“For Gerwin
By Bram, 6 years”

The success…

In November 2006, about a year later, they introduced senz° to the market. Not knowing exactly how many umbrellas would be required for a successful launch, they went with 10,000. Thanks to amazing international media attention – TV, radio, magazines, newspapers and blogs – the stock had sold out after just nine days! The first year was a staggering success! By way of winning almost all major design awards – red dot design award, iF design award (Gold), IDSA award (Gold), Good Design Award, Observeur Design Award (Star), Dutch Design Award – have to go here? senz° had really made its mark. From then on senz° has significantly grown and is now active throughout Western Europe, North America and Asia. With an outstanding team of people senz° is now working to become a global brand. For updates on the senz° journey, be sure to follow online through the webpage, Facebook and Twitter – there’s much more coming your way!

Gerwin, Gerard, Philip and the entire senz° team

co press overview