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Exhibition ‘Design Identities’ in the Cube Design Museum


‘Dutch Design’, ‘Made in Germany’ are labels that stand for innovation, quality and esthetics. But how did it came to be that our country and that of our neighbours can make such claims? Are we competitors in this field or do we also collaborate? What is typical German design and which is Dutch? Do we see these stereotypes reflected in the products? The Red Dot Institute, which each year awards the best design products, looks for an answer on these question in the exhibition ‘Design Identities’.

The exhibition shows how cultural identity and design mirror each other. How design is used in the everlasting search for your own place in this world, an own identity. And how this cultural identity encourages the realization of high quality and the pursuit of perfection in design.

The Red Dot Institute made a selection of their award winners. Brands like Braun, Canyon, Grohe, Nomos Glashütte, Leica, Mutabor Design, Rimowa, Robert Bosch Hausgeräte, Walter Knoll, WMF and Wilkhahn represent the predicate ‘Made in Germany’, while Dutch companies like Bugaboo, Koga, Harechair, Philips, Royal VKB and senz° show what it is all about in ‘Dutch Design’.

Will you spot our senz° dutch orange umbrella? ‘Design Identities’ can be visited until September 4 in the Cube Design Museum in Kerkrade.

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